Companies form strategic alliances to complement their own competencies and capabilities. These collaborative relationships share assets and resources and risks and rewards to create greater value for their customers and for their own organizations—greater value than could be accomplished independently.

Despite this simplistic definition, alliances take multiple forms from highly formalized joint ventures to loose collaborations. Alliances span the value chain from research and discovery to sales and service. In some cases, multiple alliances form value networks that create the competitive footprint for a company in its market. For instance, Star Alliance is a collaboration of 17 airlines that share common services to manage costs, to capture more market share, and to provide a more pleasant customer travel experience.

The old-school approach to managing alliances concentrated on individual alliances without appreciating the challenges involved in such a deal. In today’s competitive national environment — with factors such as supply chains, innovation, and disruption constantly influencing businesses and partnerships — leaders need to have the ability to simultaneously manage multiple partners scattered across various parts of the country

Every company brings its unique value proposition to the market and when we put all of our ideas together. Much of our innovation comes from our team being in the industry for so long and understanding what is needed. In addition, we love hearing from our partners and certified administrators as they share their business goals and needs. Innovation breeds opportunity and vice versa. Together we develop a meaningful and robust innovation agenda, many items coming straight from customer requests or support interactions.

Since we leverage our proprietary agility to release improvements, we are constantly engaging and listening to our partners to implement both short and long term solutions.

It’s an Eco-System!

We believe in creating opportunities together and this includes content, relationships, and collaborative efforts to grow our businesses together.

We work with our partners on creating content because we want to highlight what makes them unique – whether it is how they use our platform or how they deliver value in other ways. Highlighting our partners and clients in ways that are meaningful to their audience helps develop new business opportunities for them. When our clients are happy, we are happy. content because we want to highlight what makes them unique – whether it is how they use our platform or how they deliver value in other ways. Highlighting our partners and clients in ways that are meaningful to their audience helps develop new business opportunities for them. When our clients are happy, we and our partners are happy.